Reserve toll-free for the right cases
Let website-originated visitors call from the browser first, then move to PSTN only when the destination is a phone number.
Cost reduction use case
Move more website conversations out of toll-free minutes.
If a visitor is already on your site, they should not always have to dial a toll-free number to reach a human. Laleo gives them a browser voice path, then routes to your dashboard, PBX, or phone when needed.
Modeled scenario
Up to 63% lower telecom usage cost
For one modeled call mix, replacing eligible toll-free calls with browser voice showed up to 63% lower telecom usage cost. Actual savings depend on call volume, carrier rates, routing choices, answer behavior, and how many visitors choose browser voice.
Minute logic
PSTN only when you need PSTN
Browser-to-browser calls and calls routed over your own SIP trunk do not consume Laleo PSTN forwarding minutes. PSTN minutes apply when Laleo forwards website calls to a real phone number.
Route to a PBX queue
SIP peering lets your phone system answer website calls without asking the visitor to place a separate phone call.
Reduce abandoned intent
A live website voice path removes the friction of finding a number, dialing, waiting through menus, and explaining what page the visitor was viewing.
Track the result
Laleo logs call records, visitor source, page activity, and message history so teams can compare website-originated call paths over time.
Test browser voice before buying more PSTN minutes
Sign up with email OTP, create a widget, and start testing chat, browser calls, SIP routing, and visitor analytics from the Laleo dashboard.